Contact


Name: Pure Oldies 96.9FM
Call Letters: WLZX HD3
Dial Position: 96.9 FM
Coverage Area: Hampshire County
Address: 15 Hampton Ave, Northampton, MA 01060
Business Phone: 413-586-7400
Business Fax: 413-585-0927

Station Contacts
Mike Ekblom – General Manager – mekblom@wrsi.cpom
Stefan Ward-Wheten – Promotions Director – sward-wheten@wrsi.com

Directions to our Studios/Offices
15 Hampton Avenue, Northampton, MA 01060

From the South: Take I-91 North to the first Northampton Exit – 18. At the light at the end of the exit, turn left and head north on Route 5. Exactly one mile from that exit you will see on your left a green brick building with a wrought iron fence (the Northampton Chamber of Commerce Visitor’s Center). Turn left on Hampton Avenue. Our building will be on the right just behind the fire hydrant.

From the North: Take I-91 South to the last Northampton Exit – 18. At the exit ramp, turn left heading north on Route 5 towards the Center of Northampton. Just a little over a mile from the exit you will see on your left, a green brick building with a wrought iron fence (the Northampton Chamber of Commerce Visitor’s Center). Turn left on Hampton Avenue. Our building will be on the right just behind the fire hydrant.

From the West: Take Route 9 East to the second of two intersections in the center of Northampton. (At the first you will see the “Academy of Music” Theater on your far right.) At the second intersection you will turn right heading south on Route 5. Hampton Avenue will be the second street on your right. Our building will be on the right just behind the fire hydrant and next to the public parking lot and garage.

From the East: Take Route 9 West to the Center of Northampton. You will see the Hampshire County Court House on the far right corner of the first large intersection you see. Take a left turn heading south on Route 5. Hampton Avenue will be the second street on your right. Our building will be on the right just behind the fire hydrant and next to the public parking lot and garage.

Co-Owned Stations as Northampton Radio Group:
WRSI, WHMPHits 94.3 and Pure Oldies 96.9


News

1 hour ago in National

Democratic Sen. Klobuchar says she’s running for Minnesota governor after Gov. Walz dropped out

Fresh

U.S. Sen. Amy Klobuchar said Thursday she is running for governor of Minnesota, promising to take on President Donald Trump while unifying a state that has endured a series of challenges even before the federal government's immigration crackdown.

1 hour ago in Lifestyle

Where are those darn keys? Tricks for remembering where you put things

Fresh

With a scarf dangling from your coat pocket and those gloves left behind at the coffee shop, there are simply more things to lose in winter. That's not counting your misplaced keys at home or those exasperated moments looking for your phone when you say, "I just had it!"

1 hour ago in Sports

LeBron James wipes away tears during tribute, says he doesn’t know if he’ll play in Cleveland again

Fresh

LeBron James doesn't know if Wednesday night will end up being his last trip to Cleveland as a player. If James doesn't return, the Cavaliers and their fans continued to let James know how much he means to them.

2 hours ago in Entertainment

As if! ‘Clueless,’ ‘The Karate Kid,’ ‘Inception’ among 25 movies entering National Film Registry

Fresh

As if they'd leave "Clueless" off the list. Cher Horowitz fans, rejoice: Amy Heckerling's 1995 teen comedy is one of 25 classic movies chosen this year by the Library of Congress for its National Film Registry.

2 hours ago in Sports

Sabalenka into fourth straight Australian Open final and facing Rybakina again

Fresh

Not even a point penalty for hindrance slowed Aryna Sabalenka's run to a fourth consecutive Australian Open final. The top-ranked Sabalenka overpowered Elina Svitolina 6-2, 6-3 Thursday night to move within one victory of a third Australian Open title in four years.

2 hours ago in National

Situation in US South grows more dire after days of ice, frigid temperatures and widespread outages

Fresh

It could be days before power is restored across the South, where more subfreezing temperatures are expected by Friday in areas unaccustomed to and ill-equipped for such cold. The situation is reaching a breaking point for the elderly and those with medical conditions who lack electricity, some of whom are trapped by roads made impassable by ice and fallen trees.